WHO ARE WE?
SoCu was founded first as a technology company – by a team of former Microsoft and Amazon employees. Yet, as our clients grew, it became obvious that software alone is not enough. Our clients needed agency support: influencer marketing software needed to be fused with creative thinking about the industry, with PR and social media to ensure their brands were heard and seen, everywhere.
So, that is what we do.
We are a full service agency and a technology startup working as one team.
SOCU RESEARCH AND PUBLICATIONS
MEET OUR LEADERSHIP
CEO and Agency Lead
At the UF, Libby leads an intensive four semester social media practicum for all Masters Students in the School of Journalism. Previously, Libby led consumer PR at Microsoft and prior to that ran a social media agency in NYC where she worked with clients like National Geographic, Phillips and more.
She has been published in Entrepreneur Magazine, PR News and others and has appeared in publications as diverse as Cosmopolitan, the LA Times, Entrepreneur, More, Family Circle and many more. In 2016, Libby published her first book "You Don't Need Social Media, Unless You Are Doing It Right."
Libby received her B.A. from Dalhousie University in English and Political Science and an M.A. from the University of Denver.
She serves on the board of Dallas Startup Week, the board of MTRNL and is active in a variety of programs that promote diverse and engaged workplaces.
CTO, CFO and Engineering Lead
Mark Estes is a sales leader and cloud expert. He previously served as the cloud transition VP for Emdeon Healthcare, and as an enterprise sales manager at Amazon.
Estes has worked with and for notable organizations transitioning legacy teams into cloud-first teams.
While at Amazon, Estes created a tool that drove over $1B in sales for the company.
Mark received a BA in Computer Engineering from Texas A&M.