CEO and Agency Lead
At the UF, Libby leads an intensive four semester social media practicum for all Masters Students in the School of Journalism. Previously, Libby led consumer PR at Microsoft and prior to that ran a social media agency in NYC where she worked with clients like National Geographic, Phillips and more.
She has been published in Entrepreneur Magazine, PR News and others and has appeared in publications as diverse as Cosmopolitan, the LA Times, Entrepreneur, More, Family Circle and many more. In 2016, Libby published her first book "You Don't Need Social Media, Unless You Are Doing It Right."
Libby received her B.A. from Dalhousie University in English and Political Science and an M.A. from the University of Denver.
She serves on the board of Dallas Startup Week, the board of MTRNL and is active in a variety of programs that promote diverse and engaged workplaces.
CTO, CFO and Engineering Lead
Mark Estes is a sales leader and cloud expert. He previously served as the cloud transition VP for Emdeon Healthcare, and as an enterprise sales manager at Amazon.
Estes has worked with and for notable organizations transitioning legacy teams into cloud-first teams.
While at Amazon, Estes created a tool that drove over $1B in sales for the company.
Mark received a BA in Computer Engineering from Texas A&M.
MEET OUR LEADERSHIP
“I have been so pleased with the campaign. I know it has helped increase awareness about ROAM in the Baltimore and DC area and we have gained quite a few instagram followers from it as well. The brand alignment between the bloggers and ROAM is spot on and I’m proud to have all of them sharing us with their followers…. your communication and support has been excellent.”
“I’ve never been treated so well as an influencer – thank you for such a well run program!”
Dosh Influencer Group Participant
“This is perfect. Exactly what we needed to move ahead into the 21st century! The wine industry can be slow but we don’t want to be.”
SOCU RESEARCH AND PUBLICATIONS
A White Paper
DALLAS INFLUENCERS: UNEXPECTED RESULTS
We conducted research in Dallas as part of a multi-city research project looking at the influencer as entrepreneur, influence in different geographic regions and the breakdown between influencers and brands.
Our results show that influencers want feedback, are spending more time and money than brands think and more.
Download a copy and join our mailing list to stay up to date on the latest research.
YOU DON'T NEED SOCIAL MEDIA UNLESS YOU ARE DOING IT RIGHT
Social Media has been the buzz word of the past decade and as a result people have been inundated with too much information. This simple book teaches you how to filter out the buzzwords to create a simple strategic plan to grow your followers and increase sales.
It helps you to set a strategy, focus on a few narrow channels, work with social media influencers, and measure to ensure social media is performing for you. Because, if it isn't performing, than why are you putting your time into it?
With three simple sections, a one page worksheet and countless tips and tools, this book is the solution your business needs to finally conquer social media.
COCA-COLA, DELL AND PAYPAL SHARE THEIR INFLUENCER MARKETING SECRETS (ENTREPRENEUR MAGAZINE)
Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for over the past decade, and that depth of experience has created best practices for how not only big brands, but entrepreneurs and small businesses, can succeed in this fractured marketing landscape.
HOW YOUR COMPANY SHOULD PLAN FOR A FAKE NEWS ATTACK (PR NEWS)
Brands must have a plan in place to combat a fake news attack. This plan should be, at least, four-fold encompassing digital media, PR, influencer marketing and social media—employees in each discipline should be ready to engage at a moment’s notice. The faster a brand can combat the fake news, the better the results will be for mitigating its impact.
THE FUTURE OF CONTENT MARKETING - WHY CLICK BAIT WONT CUT IT. (ENTREPRENEUR MAGAZINE)
Content marketing is unsustainable and will require a cultural shift and a corporate structure change to make it sustainable.
We are a strategic firm that counsels and implements PR for select clients.
We've placed people in Business Insider, USA Today, Cosmo, HLN, the New York Times, and many many more.
Where are you looking to go?
SOCIAL MEDIA AND INFLUENCER MARKETING
We offer strategic counsel and implementation for companies looking to build next level social media or influencer marketing strategies.
It's no longer about just your Facebook page. It's about your brand across the internet.
Who are you looking to engage?
STRATEGY AND RESEARCH
We believe that the best strategies are timely, and research driven.
We both conduct independent research and provide strategic marketing direction and insights through paid research and strategy consultations.
What do you want to learn?
WHO ARE WE?
SoCu was founded first as a technology company – by a team of former Microsoft and Amazon employees. Yet, as our clients grew, it became obvious that software alone is not enough. Our clients needed agency support: influencer marketing software needed to be fused with creative thinking about the industry, with PR and social media to ensure their brands were heard and seen, everywhere.
So, that is what we do.
We are a full service agency and a technology startup working as one team.